MATCHBOXES Set of 30 frames including illustrated advertising screen-printed matchbooks from North America, from 1932 to 1955. Pre-cut wood in a folded cardboard sleeve. H: 20 cm W: 28 cm (each frame) COLLECTION OF MATCHES A collection of matches is generally something quite banal and often fortuitous that travel, hotel chains, exotic monopolies offer you. But a collection of screen-printed matches represents something else: it is a stimulation of the mind, an invitation to explore a whole artistic spectrum from art itself to design, from graphic art to advertising messages. Succeeding in transmitting all this in the search for these small advertising objects, real miniatures, was not an easy thing because everything is located abroad and it took several years of application and obstinacy even to spot it. . These objects are, in fact, exclusively American and were patented in 1932 by Léo Greenbam, the transferor of Lion Match Company Inc. They are therefore painted matches, which over the years have become a classic gadget like boxes of night, pianos - bars, gyms, restaurants and businesses give to their customers as advertised. The matches are gathered in a cover and are made with cardboard sticks of the type called bookmatch, born in North America. Due to the shortage, in these regions this production ceased in the mid-1950s. There are four classic formats: a giant format with 11 matches arranged in a single row, a rectangular format with 22 matches arranged in two rows, a large format square with 21 matches in three rows and a small square format with 15 matches also arranged in three rows. The whole thing is printed so evenly that it remains pleasing to the eye even when one or more matches are missing from the different rows.